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| Pens & Promotional |
| Business Cards |
| Stationery |
| Folders |
| Booklets |
| Leaflets |
| Folded Leaflets |
| Flyers |
| Showcards |
| Credit Cards |
| Things to Mail |
| Posters & Exhibitions |
| Wow! Great Idea |
Product - Flyers & LeafletsLeaflets & flyers are often derided and yet they are one of the most popular ways of promoting a business. Although response rates can sometimes be low, leaflets are not expensive and can be an extremely good way of targeting your target market through placing information about your company directly into their hands. Here at Propulsion Print Services, Watford, we specialise in creating leaflets and flyers that will maximise the impact of your product or service.  The Four Stages of Leaflet & Flyer Advertising 1. Choosing the Type of Leaflet Leaflets & flyers can be printed in all sizes from A7 to A3 poster size. The size that you choose depends on where the leaflet is being distributed and your budget. When handing out a leaflet on the street, A7 or A6 leaflets have proved most popular as they are small enough for the recipient to fold up and put in their wallet. When being delivered to households, your leaflet usually would take to form of A6 or A5, depending on how much information needs to be put across. However, the size of the leaflet is not of critical importance. The design and distribution targeting will determine whether the promotion succeeds or fails. 2. Designing the Leaflet In general your leaflet or flyer should follow the AIDA formula –ATTRACT readers’ attention, generate INTEREST in your product or service, create readers’ DESIRE for what you are offering, then finally ask for ACTION. Create a catchy heading, be precise with the rest of the content, include a couple of interesting photos or graphics, and finally ask for action. Tell the recipient what you want them to do or they simply won’t do it.3. Distribution Options There are a number of different distribution options available to you:• Through letterboxes - Solus distribution (delivered on its own), Shared distribution (delivered with other flyers or leaflets), or inserted in a local newspaper • Placed in magazines • Included in mail shots • Placed on car windscreens • Handed out to passers-by • Left in public places for people to pick up 4. Tracking the Results Experiment with different headlines, special offers, deadlines, and even distribution methods and printing styles. Through tracking the effectiveness of various leaflet types a loss-making form of marketing can become highly profitable. The effectiveness of each type of leaflet can be tracked through using different phone numbers, or different promotional codes.Here at Propulsion Print Services, Watford, we excel in creating both attractive and functional promotional material, and have 6 types of leaflet/flyer available for you to choose from. Remember, each of these can be folded - see the links for more details. Magpies get it. They're attracted to shiny things. There's a bit of magpie in us all. We're ALL attracted to shiny things. It's fascinating to watch - a glossy leaflet is irresistable to pick up and look at. Our Premium Gloss Leaflets are printed on a 'Grade A' 150gsm gloss art paper and then immersed in a hi-gloss coating, which brings the colours thundering to life. Be careful though - watch out for pesky magpies. Even though it's tempting, don't forget that you're not trying to close the deal using your 170gsm Silk Leaflets - your objective is to start the ball rolling on your sales process. Put your effort into pushing the next step - call for your brochure, get free samples or arrange a no-obligation quote, for example. Premium Recycled Leaflet / Flyer For a stylish alternative to gloss or silk, try these 160gsm Premium Recycled Leaflets. Their uncoated surface gives your message a subtle, understated feel - and you can be doing your bit for the environment - the paper is 100% recycled from post-consumer waste. Share your love. Wholesale Gloss Leaflet / Flyer If your marketing campaign calls for a big volume of leaflets and you want a high-impact 115gsm gloss finish, cast your peepers no further than Wholesale Gloss Leaflets. Prices like these are normally available 'trade only'. We don't think that's fair. These Wholesale prices are available to everyone - fill your boots! Mass Marketing Silk Leaflet / Flyer We're pretty pleased with ourselves, thanks for asking. We've found a 100gsm silk paper for our Mass Marketing Leaflets which feels really bulky. That means, even if you want to save a bit of cash on your marketing, you can - without your potential customers having a clue. Result. Saver Recycled Leaflet / Flyer These 100gsm Recycled leaflets are so versatile, it's no surprise so many of our customers find them an essential part of their marketing. Whether they're being popped through letter boxes, inserted into newspapers, posted out or propped up on the counter - they look great in glorious full colour and are incredibly low cost. We are conveniently located in North Watford, and therefore can easily be reached from Garston, Bushey, Croxley Green, Rickmansworth, Abbots Langley, Kings Langley, St Albans, Hemel Hempstead and all other local areas. Please contact us for more information. |